Based in Melbourne, Isabel is a strategic brand comms marketer with a passion for progress-driven marketing and DEI initiatives. As the Co-Founder and Managing Director at B Corp certified cultural impact agency Manifest, Isabel is responsible for the global award-winning agency’s activities across APAC. Joining Manifest in New York in 2019, Isabel opened its first office in the Southern Hemisphere in 2020 turning Manifest’s integrated global creative team into a seamless 24 hour operation.
A communications specialist with over a decade of experience spanning journalism, PR and integrated marketing on both sides of the Pacific, Isabel has led award-winning campaigns for global brands including Logitech, Accolade Wines, Tommee Tippee and HelloFresh. Her background in journalism writing for news.com.au and Nine Digital has provided her with an insider’s perspective on what makes a brand story newsworthy, helping the brands she works with find cultural relevancy and spread the word of their significance.
An advocate for DE&I inspired by the legacy of her grandfather anthropologist Dr Donald Thomson, Isabel is committed to improving First Nations representation in the industry and is in the midst of founding a marketing education program with schools out on Country.
Having worked with businesses from early-stage startups through to enterprise level household names across hospitality, tech, FMCG and finance sectors right across the region, Isabel is also an RMIT alumni with both a Bachelor of Communications (PR) and MBA
Isabel Thomson-Officer, Managing Director – Manifest
