With 15+ years of media experience in communications planning and account management leadership roles, Ivelisse is currently the Americas Client Business and Operations Director for a Fortune 500 client. She saw a need to reimage the structure, vision and how we were operating to become more aligned and agile to increase the client sales. When shared with the clients they were thrilled with the new approach, it was embraced and rolled out across the Americas region. Ivelisse has played a huge part – as a champion of the team, she has worked to break down barriers and foster cross-craft collaboration to ensure all crafts could deliver their best work. With her leadership at the forefront, the team was awarded Planning and Buying team of the year and shortlisted ted for three Festival of Media North America Awards, including Best Branded Content, Best Engagement Strategy and Best Use of Esports and Gaming in 2022. She was the business lead on this campaign, spearheading a strategy that required new thinking from clients and creative agency partners, and fostered strategic collaboration amongst groups that might not traditionally see eye to eye. By moving forward with an empathetic and understanding leadership approach, Ivelisse leveled with each party and bring through solutions that could work for all involved.
She previously focused on an Integrated Media Strategy role covering several verticals & brands including Telecommunications, CPG and Americas biggest Retail across both General and Multicultural Market. Her strategic initiatives led to one of her CPG brands increased 85%+ media investment against Multicultural segments across other portfolio brands.
A Puerto Rico & Spanish speaker native, she moved to NYC over two decades ago and has since made the city her permanent home. On her spare time, she is an avid traveller, enjoys spinning and live life with her lovely pup Enzo who is the centre of her world.
