Jacquelyn (JC) is the owner and lead marketing consultant at fuelB2B. After a 16+ year agency career across the United States & Australia, she launched fuelB2B in the spring of 2021.
She offers a unique perspective to the industry that integrates disciplines across channel strategy & audience planning, experiential marketing, and customer journey mapping. Uniquely she is also strongly versed in B2B sales funnels and lead scoring. Her character and passion for B2B marketing are second only to her knowledge and understanding of complex decision making journeys. She regularly refines her method, making her approachable, inclusive, and empathetic to clients and teams.
JC has worked specifically in the B2B marketing world since 2012 across San Francisco & Sydney, collaborating with the world’s largest technology brands. Prior to her focus on B2B she was a media strategist for the world’s largest pizza chain, and enjoyed her work across retail, travel, and QSR categories.
Now independent from the agency model, JC is able to focus on what excites her for deeper client relationships and building brands collaboratively.
