As the Head of Sponsorship, Events and Commercial Strategy for North MELBOURNE Football Club, James is accountable for sponsorships, partnerships, events and the wider commercial strategy at the Club.
His current responsibilities include managing a high-performing team that delivers strategic planning, implementation and evaluation of all sponsorship marketing strategy as well as identifying new long-term partnership growth opportunities. He is also in charge of delivering high-quality events that drive commercial and consumer growth and the Club’s strategic commercial projects. Recent achievements include development and management of key partners including Mazda, Spirit of Tasmania, AIA, PUMA, CUB, McDonald’s, Saputo Inc, Ego Pharmaceuticals, amongst others.
Prior to his role at North Melbourne Football Club, James spent 4 years working as a management consultant predominantly in healthcare throughout the Northern Territory. He led several large change management programs focused on delivering better health outcomes to local communities.
James is a collaborative and engaging business leader, driven to exceed expectations and deliver outstanding results for his organisation and the partners he works closely with.
James is a passionate musician playing national and international tours with his band Bad//Dreems. When he’s not on stage, he’s spending time with his family and friends, and chasing around his young son Louie.
