A commercially minded marketer with close to 14 years of experience, James is a passionate marketer with a love for combining creativity and business thinking. Working for some of the largest financial brands in Australia, he has been able to bring his unique approach to marketing and leadership style to great effect – most recently at Commonwealth Bank.
Within his current role, James is responsible for looking after the Brand and Social teams, focused on delivering excellently and with great impact. Acting as the brand custodian, he prizes customers first and places people at the heart of his decisioning.
During his time at Commonwealth Bank James has worn many hats – be it a product or segment based roles, marketing operations or indeed brand, he has brought a constructive attitude to all that he touched and built a reputation for finding ways to deliver where others couldn’t. James has been attached to great advancements in product marketing, innovative agency processes and team learning.
Prior joining Commonwealth Bank, James ‘learnt the ropes’ at St.George Bank and Westpac. Holding a number of roles including events, strategy and quick stint in research, the time was marked with historic events – a global financial crisis, the merger of two large financial services brands and the meeting of his now wife.
When not at work, James will be found hanging on the side of a cliff, hiking a remote stream with fly rod in hand, or freediving at an undisclosed location on the south coast.
