Wearing many hats as an entrepreneurial leader, James was VP Marketing for MTV until 2007, when he began venturing in tech, music, wellbeing, fashion and now education.
Today, James is founder of New Working Class, which combines life skills learning with work experience on the high street, as a springboard for young people in transition between school and university and on into the workplace.
As a founding patron in 2006, James has since spent over a decade as chair of CALM (Campaign Against Living Miserably). He is also a 15-year trustee of The Mix, newly merged with Mental Health Innovations, and Chair of advisory network One Question.
James has been a Marketing Academy mentor since launch.
