Jamie Mackay, Founding Partner & Chief Strategy Officer, BWM Dentsu

Jamie’s career has spanned over 30 years in both marketing and advertising. His strategic planning roles have included some of Australia’s and the worlds biggest brands.

The BWM Agency was founded in 1995 by Jamie and his two partners Rob Belgiovane and Paul Williams with a strong belief in the partnership of planning and creativity to deliver results.

Today, BWM Dentsu is Australia’s longest standing creative agency partnership with over 200 staff and offices in Sydney and Melbourne . Clients include Qantas, Toyota, GE Money, Kmart, Real Estate.com, Selleys, Bank of Queensland , The NBN and Jemena Natural Gas.

Jamie’s passion and expertise centres on the building of distinctive, purpose driven brands and long term organising ideas which deliver short and long term growth.

Jamie is an advocate of Modern Masterbrands. His team have developed and operate a Four Step Transformation process for creating, aligning and executing throughout the organisation and customer journey to create UBX – Unique Brand Experience.

“I believe the discipline of aligning and executing long term distinctive brands with creativity and agility has never been more important in a digital age where obsession with the short term is eroding many companies marketing efficiency and business growth and profitability.”

Jamie Mackay

NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

APPLICATIONS FOR THE GLOBAL FELLOWSHIP PROGRAM 2026 ARE OPEN

Applicants may apply to EITHER cohort regardless of country of residence, but must commit to attend both Residential dates & the Virtual day of their chosen cohort. Attendance is mandatory and a condition of acceptance onto the program.