Jasmine Clennon is a global marketing manager at Meta, leading the Creators for Business workstream, which is focused on how businesses can unlock the power of creators on Meta platforms. She is responsible for driving the marketing strategy and activation of programs aimed at the business audience on how to best work with creators on Instagram to achieve their goals through inspiration and education.
Jasmine has 13+ years experience in marketing research, ad sales strategy and client & consumer insights, spanning across print, television and digital industries. She has a demonstrated history in leveraging data-driven market research for campaign strategy.
Before joining Meta over five years ago, Jasmine spent five and a half years at Turner (now known as WarnerMedia Discovery) working within Ad Sales Research, Integrated Marketing Research, and was heavily involved in the development of WarnerMedia’s initial audience targeting products. Prior to WarnerMedia Discovery, Jasmine was a Research Analyst at USA TODAY national newspaper. Jasmine began her career as a Marketing Research Analyst for Gannett New Jersey Newspapers, supporting print & digital efforts for five newspapers, three media websites and over 30 brands.
Jasmine is a former Advisory Board Member of both the Advertising Research Foundation’s Young Professionals Board (ARFYP) and the ADCOLOR Advisory Board (AAB). In 2020, Jasmine was named one of Adweek’s CMO executive mentees. She is also a proud member of Alpha Kappa Alpha Sorority, Incorporated.
Jasmine has a BA in Public Relations and Mass Communications from The Zimmerman School of Advertising at the University of South Florida. Jasmine hails from Pensacola, Florida, but recently relocated to Los Angeles with her daughter and husband after spending the past 11+ years in New York City.
