Jason Foo is founder and CEO of BBD Perfect Storm, the brand and cultural transformation company. Its purpose is to build and grow brands from which the world benefits and is a certified B Corporation. Its work for clients has won numerous awards and recognition, from being featured in the FT’s leading UK Management Consultancies toIndependent Agency of the Year by both the Alliance of Independent Agencies and also TheNetworkOne. It is also rated as one of the Sunday Times’ Best Places To Work.
Perfect Storm recently acquired majority ownership of St Luke’s creative agency, of which Jason is now also Chairman.
The group’s clients span many different industry sectors and include Premier Foods, Mishcon de Reya, Heathrow Airport, Marriot Bonvoy, Qatar Airways, Moet Hennessy and Rathbones Wealth & Investment. Headquartered in London, c.65% of its work is global or international in nature.
Jason is also a Fellow of the Marketing Society and currently serving as a Non-Executive Director to its Global Board as Treasurer. He also sits on the Advisory Boards of the Alliance of Independent Agencies, Fortune Hill Executive Recruitment, and the UK Advertising Exports Group (UKAEG).



