Jason is the Head of Brand & Advertising at Sportsbet, Australia’s #1 Online Wagering Company. In this role he is accountable for the development and execution of Sportsbet’s brand and communication strategy, is an active member of the Marketing Executive Leadership Team and is directly responsible for the management and development of a team of Brand & Campaign Managers.
During his 5.5 years at Sportsbet, Jason has been a key driver in shifting Sportsbet’s campaign delivery model from Agency led to an in-house model and has led the execution of some of their most successful campaigns, including Elite Average Games, Bet With Mates & Safer Gambling. In 2020 he was selected as the Marketing Communications lead on the BetEasy customer migration project where he delivered a communications program that led to the successful migration of BetEasy customers to Sportsbet. In his leadership roles, he has driven the evolution of Sportsbet’s brand identity & strategic brand positioning and helped the brand to reach and maintain category leadership in the crucial “Top of Mind Awareness” metric.
Jason is a compassionate, determined, and authentic person who loves challenging himself and others to step out of their comfort zone to help them grow and succeed. When he’s not at work he’s either on the golf course, doing something creative or supporting his beloved footy team, Carlton through likely another respectful loss!
