Jayne Andrews is a Fractional Brand Director, consultant and coach based in the North East of England. With more than 30 years’ experience across advertising, brand and marketing, she helps founders, CMOs and lean teams clarify their positioning, develop practical strategies and turn them into focused, effective activity.
Jayne has held senior client-side and agency roles in London, Sydney and Miami, working across telecommunications, government behaviour-change campaigns, travel, digital businesses and premium drinks. Her experience includes leading work for Vodafone, T-Mobile, O2 and Telstra, and serving as Director of Marketing for an online dating business in Australia.
In 2013, Jayne launched Carnival Cruise Line in Australia and New Zealand, building the brand from launch in a fiercely competitive market. She later moved to Miami to lead the Carnival brand across North America, steering it through the pandemic and post-Covid relaunch before returning to the UK in 2021.
More recently, Jayne spent three years as Marketing Director at Fentimans Drinks, leading consumer and trade marketing across hospitality, foodservice and retail, supporting innovation and reimagining the heritage brand for a new generation of drinkers. She is also the founder of Client in the Room, providing training and mentoring for agency client-service teams.
A Fellow of the Chartered Institute of Marketing (FCIM) and graduate of The Marketing Academy Scholarship Programme in Australia, Jayne was named Women in Travel’s Marketer of the Year and recognised in Australia’s Top 50 CMO list. She now works with clients across the UK and internationally.
