Jeff Tan was the Managing Director, Product & Innovation, and Chair, Innovation Center of Excellence at Dentsu USA – one of the largest and most successful global marketing agencies with 63,000 global employees, and 11,000 in the USA alone.
He has trained hundreds of people in his Ideas Advocate methodology, influencing people to be the most creative and innovative version of themselves. With over 16 years’ marketing experience, Jeff has led innovation projects for some of the world’s most iconic companies including General Motors, Coca Cola, Disney, ABInBev (Budweiser), LVMH, Diageo, Jaguar Land Rover, Red Bull and Calvin Klein.
An established thought-leader, Jeff has been interviewed by major publications including Forbes, CBS, Inc and CMO.com, and is a regular columnist in the ad trades. He is has spoken at events such as the World Economic Forum Roundtable, SXSW, CES and Cannes.
Recognized by his industry via several awards including Internationalist – Global Agency Innovator, he has also been a judge at global industry awards such as The Effie Awards and Cristal Festival.
Jeff holds an M.B.A. from Australian Graduate School of Management, specializing in business innovation, and is on the advisory board at Rutgers University, Center for Innovation Education.
He has experience working in 4 countries (USA, UK, DE, AU), loves mountain trekking, playing the guitar and piano, and running; on track to be one of just 200 people globally to run a marathon on all seven continents (just Antarctica to go!).
