Jeremy was the marketing and customer director, an executive board member, of TUI UK & Ireland. His current remit spans strategic management of the core Thomson and First Choice brands including all areas of the marketing mix – offline, digital, social, content, publishing, CRM and customer insights. He also leads the customer strategy across the business working with both head office and frontline teams – retail, contact centres, airline, overseas – to define and deliver the optimum end-to-end customer experience. As the most experienced marketing director in the TUI Group, Jeremy also plays a pivotal role within the TUI Group Marketing function taking the overall lead on the development of the global TUI brand proposition and creative platform.
Under Jeremy’s leadership over the past 5 years, the marketing function has contributed significantly to the TUI UK&I business success. Having repositioned the First Choice brand to being solely all inclusive holidays in 2011 and built the Thomson brand around differentiated holiday experiences with a more emotional proposition of quality time, overall UK&I business profit has almost trebled. The introduction of the TUI App and other digital service initiatives has also significantly enhanced customer satisfaction and recommendation.
Previous roles held by Jeremy include Head of Marketing, Head of Product Development, Innovation and CRM and Head of Publishing, all of which have provided a solid foundation for his current role. He’s been instrumental in developing new products such as the Sensatori product, Thomson’s flagship holiday concept and various other innovations over the 24 years in the business. Jeremy has built his career from within TUI, starting as a graduate trainee in 1991 working as a product manager, and has also led various business transformation and change programmes prior to his time in marketing.
