Jo Foy is a dynamic marketing leader with nearly 20 years of experience across the UK and Australia, specialising in brand strategy, digital transformation, and commercial growth.
As Head of Marketing at Wesfarmers OneDigital, she leads brand, media, and partnership marketing for OnePass, a digital loyalty program. She is responsible for driving brand growth, customer engagement, and commercial outcomes while collaborating with top Australian retailers, including Kmart Group, Bunnings Warehouse, Officeworks and Priceline. She is also a regular media spokesperson on national broadcast networks.
At Tennis Australia, she led national brand marketing, resulting in Aussie’s playing tennis more often. Plus, at Cricket Australia, she developed brand strategies that grew fan engagement, delivered merchandise sales and drove record Big Bash League viewership.
Her career includes senior roles at The Walt Disney Company, Lonely Planet and BBC Worldwide, where she launched the BBC Earth brand globally and developed award-winning campaigns.
Jo excels in stakeholder engagement, omnichannel marketing, and team leadership. She actively contributes to the industry as a B&T Awards judge and marketing advisor for Madebox.co.
Outside of work, she is passionate about fitness and the outdoors, enjoying running, hiking, and traveling to new destinations. She finds inspiration in exploring different cultures and landscapes, fuelling both her creativity and resilience.
