Joanna Kalenska is a seasoned Marketing professional with extensive experience in the financial services, FMCG and sport goods industry. Currently serving as the Global Head of Marketing and Client Experience at HSBC Asset Management where she oversees the development and implementation of strategic marketing initiatives to drive business growth and enhance brand visibility and client experience.
Prior to her current role Joanna held several key positions at HSBC, one of the world’s leading banking and financial organisations. As the Head of Marketing for HSBC’s International and Wealth propositions and Asset Management business, she played a pivotal role in developing and executing strategies to promote HSBC’s offering to global audience. Additionally, her expertise with APAC markets led to her serving as the Head of Marketing of the International markets, where she drove marketing strategies across diverse regions.
Before joining HSBC, Joanna was the Managing Director for a technology and creative agency, SapientRazorfish, based in HK. Her ability to blend creativity and strategic thinking has consistently delivered strong results for clients and brands across various industries. With a strong background in business management, she successful managed a large team while overseeing multiple restructures and driving business growth effectively guiding her team through periods of change and transition.
With over 13 years of experience working in London, Joanna has honed her skills in top creative agencies, gaining invaluable experience.
Outside of her professional endeavors, Joanna dedicates her time to mentoring and nurturing young talent in the marketing profession. Joanna is also a co-lead for Gender Equity workgroup for HSBC Asset Management.
Originally from Poland, Joanna lives in Hong Kong with her husband, son and a dog, Luna.
Joanna holds BA and MA in Economics from University of Economics in Katowice, Poland.
