One of Australia’s most accomplished and respected marketers and commercial leaders, Joanna has a passion and proven track record for driving transformation, commercial growth, and customer-centric innovation – in the most complex and fast-paced environments. Recognised twice in the Top 50 CMOs in Australia, the B&T CMO Power 20, the Top 50 People in e-commerce, Top People in Fashion and as a finalist in multiple industry awards, Joanna is celebrated for her strategic vision and authentic leadership.
With nearly 3 decades experience across Australia, Asia, North Africa, the Middle East, and Turkey, Joanna brings deep expertise in retail, e-commerce, and FMCG, working with some of the world’s most high-profile brands. This breadth and depth of experience enables her to bring diverse perspectives and creative solutions to business challenges, making her especially valuable to organisations seeking transformation and growth.
Throughout her career, Joanna has demonstrated strong skills in business strategy, change management, digital transformation, and building and shaping high-performing teams and cultures. She is deeply skilled in stakeholder management and board-level influence, having managed and optimised all levels of marketing budgets.
Highly regarded for her innovative approach to marketing, customer, and business strategy, Joanna is a sought-after keynote speaker and contributor on brand building, digital transformation, leadership, and diversity. She is recognised for her commitment to advancing women in leadership and generously mentoring future talent, both professionally and academically as a sessional University lecturer shaping the next generation of leaders. As Chief Marketing Officer at THE ICONIC, Joanna continues to drive customer and marketing excellence, inspiring teams and influencing the industry’s future.
