Jorgelina manages Mondelez’ Chocolate Gifting portfolio which is worth £100 million and includes iconic brands such as Cadbury Milk Tray, Terry’s Chocolate Orange and many more. In this role her main focus is on developing the long term brand and innovation strategy, brand equity activation and driving in-store presence.
Previous to that she looked after Oreo, the world’s largest biscuit brand, in the UK market. She led its integrated marketing campaign as well as key product platforms strategy and Oreo’s social media programme, leading to continuous double digit sales growth.
Jorgelina started her career at Kraft Foods in New York as part of an AIESEC traineeship, following which she joined the European headquarters in Zurich to work on the Tassimo global team. There she managed the commercialization of new brewers, led the relaunch of the Pan-European packaging design and helped develop and roll out the new brand visual identity.
Prior to that she lived in Argentina where she studied Marketing and developed her experience through multiple marketing and sales traineeships as well as by volunteering in entrepreneurship foundations. During this time Jorgelina also joined AIESEC where she created and led its marketing department before embarking into her first role with Kraft Foods overseas. Jorgelina enjoys exploring the world and its diversity, challenging herself by trying new sports and is passionate about psychology.
