Josh Hind is a Senior Manager in Base Marketing at BT Group, leading a 24‑strong team across the UK and India to deliver multi‑channel digital programmes that drive customer acquisition, retention and commercial growth. With over nine years’ experience spanning both B2B and B2C environments, he has built a reputation for combining strategic clarity with empathetic leadership and an ability to turn complexity into forward momentum.
Before joining BT, Josh spent seven years in agency roles, progressing quickly to Account Director. In this time, he led digital transformation and data‑driven marketing programmes for major UK brands, developing expertise in marketing automation, customer personalisation and technology‑enabled journey design.
At BT, Josh has played a pivotal role in the organisation’s marketing transformation, consolidating multiple automation platforms into a single strategic solution and embedding always‑on, personalised customer journeys. Under his leadership, the team delivered a 25% increase in campaign output with no increase in headcount, driven by improved processes, better technology adoption and a culture of collaboration and continuous improvement.
Recognised as a calm, grounded and authentic leader, Josh invests heavily in developing others. He leads Careers Club, an internal initiative that brings industry speakers into BT to support colleagues’ growth, reflection and career exploration. His leadership potential was formally acknowledged through his shortlisting for The Marketing Society’s ‘Future Leader of the Year’ Award in 2024, and he completed the Marketing Leadership Masterclass in 2025.
He is committed to pushing the boundaries of digital marketing, currently exploring AI‑driven capabilities to elevate customer experiences and operational efficiency.
