Karuna Rawal is the Chief Revenue and Chief Marketing Officer for Nature’s Fynd, a food-tech unicorn where she is commercializing a new-to-the-world sustainable alternative protein brand that can help feed the world. Karuna brings over 25 years of experience in brand management and shopper marketing across the CPG, retail and healthcare industries. She joined the startup from Leo Burnett/Publicis Groupe where she was President, Groupe Client Lead for a portfolio of key Publicis Groupe clients.
Prior, she was President, Arc U.S. and Chief Strategy Officer for Arc Worldwide, Leo Burnett’s activation agency where she repositioned the agency and won several new clients including Campbell, Nestle and ALDI. As the lead strategist on the wildly successful P&G Always #LikeAGirl campaign, Karuna won 14 Lions at Cannes Festival 2015, including the coveted Titanium Lion, an inaugural Glass Lion for promoting gender equality and an Emmy for Outstanding Television Commercial. In 2019, Karuna was recognized as one of Forbes CMO NEXT 50 Game-changing Marketing leaders who are re-defining the CMO role. Recently, she was recognized by She Runs It/Adweek Working Mothers of the Year awards as a Trailblazer mom and by Chicago Business Journal as a Woman of Influence.
She serves as an Advisory Board member for Graphyte, a startup in the carbon removal space and for the 3% Movement which works to advance more female creative leaders in the advertising industry. Karuna also serves on the Naturally Chicago Board, the Medical Research Board for Ann H. and Robert Lurie Children’s Hospital and the Midwest Regional Board of UNICEF.
Karuna holds an undergraduate degree in Economics from the Wharton School of The University of Pennsylvania and an MBA from the Kellogg School of Graduate Management.
