Kate Rundell is the Director/CMO for Amazon Business, a B2B procurement and software integration $60B annual gross sales business. As a full stack experienced marketer, Kate serves as general manager and oversees marketing from brand to demand, driving pipeline, acquisition, and engagement channels, on- and offsite. Over the past four years, she’s built the marketing function from the ground up, re-establishing the intersection between B2B e-commerce with bespoke B2B marketing needs. She’s most proud of launching the brand’s first broadscale advertising campaign which has achieved multiple creative and campaign industry awards; elevating product marketing and transforming thought leadership for agentic buying; and building an offshore center of excellence to scale and automate marketing operations and tech which increased performance of omni-channel and operating expenditure significantly.
Kate brings more than two decades of marketing experience to Amazon. Prior to Amazon Business, Kate built and led multi-level teams responsible for global channel marketing programs that drove lead generation and engagement for Amazon Ads, and led cross-departmental and cross-country marketing strategy for expanding Amazon’s retail footprint globally. She develops and mentor teams to high performance with a growth mindset and is passionate for impacting a world that gives equal voice and opportunity to all people.
She honed her skills for the first decade at global advertising and communications agencies, where she led engagements for clients such as Walmart, Colgate-Palmolive, and GlaxoSmithKline.
Kate is a marketing expert who not only shares her knowledge, but also continually strives for professional development. She is an active alumni fellow of The Marketing Academy operated by McKinsey & Co., a founding member of Division CMO 50, and was recently named to the Top 100 B2B CMO list by The Drum.
Kate holds a BA in English and French literature from Mount Holyoke College and an MBA in marketing and management from Columbia Business School. She is married with a 7-year-old son and lives in Seattle, WA, where she enjoys hiking, biking, skiing, and yoga.
