Kathryn leads the growth marketing teams (acquisition, partnerships, and product marketing) for Zip’s US business. Zip is a leading global payments company that gives savvy shoppers more freedom and flexibility to pay over time. Kathryn’s focus at Zip is on developing a growth engine to unlock new customers and maximize revenue from existing customers. A proven strategic thinker, Kathryn’s work is characterized by thoughtful, decisive action. As a leader, Kathryn creates a culture of trust, empathy, and honest dialogue among those on her team as well as with cross-functional partners. Kathryn is a trusted advisor, a sympathetic ear, and an eager brainstormer who is always ready to provide assistance where she can.
Due to her time at marketing agencies, such as 360i and iCrossing, Kathryn’s professional experience encompasses a variety of companies and verticals. She’s supported the e-commerce growth of brands including Hanes, Champion, Belk, PacSun, and FTD. This experience gives Kathryn a unique perspective and the ability to work through complex challenges. Kathryn is passionate about growth, in and outside of the context of her career. She feels strongly that personal and professional growth are connected and is always pushing herself to continue to develop. One of the ways that she’s doing this is volunteering to sit on the governance board of a young non-profit, Planted Society. In her board role, Kathryn supports the development of short- and long-term strategic plans.
Kathryn is also an artist, with a background in oil painting. She has a keen creative eye that complements her analytical skills. Because of the wealth of experience and creativity Kathryn brings to the challenges she takes on, she is able to provide value quickly and consistently to her teams.
