Katie is the Marketing Director of The Wall Street Journal where she oversees brand marketing and is responsible for reaching and driving growth of new audiences. Katie’s team operationalizes this work across content and product marketing, focused on amplifying new products or initiatives out of WSJ’s news and opinion teams, as well as education marketing to drive growth with collegiate audiences.
Prior to this role, Katie spent two years on The Wall Street Journal’s student memberships team, where she launched the first student brand campaign, “We Are All Business Majors,” which was awarded The Drum Award for Best Use of Customer Insights in 2020. Prior to joining WSJ, Katie worked in marketing at Clique, where she led experiential, influencer, and partner marketing for the College Fashionista brand. In 2021, she received INMA’s 30 Under 30 award in the Advertising category.
Katie is an alumna of Stonehill College in Massachusetts and currently lives in Astoria, New York.
