Katie is currently at Target, leading annual plan development across Marketing & Digital, along with positioning efforts for the company’s sustainability initiatives. Katie also led the marketing strategy & partnership development for the Ulta Beauty shop-in-shop concept at Target, which rolled out in 2021 and has experienced rapid growth since launch. During her time at Target, she established new enterprise capabilities, and received a “Best of the Bullseye” award for her work in leading brand positioning and commercialization of several new owned brands in the Apparel & Accessories categories including All In Motion, Goodfellow & Auden.
Prior to Target, Katie was selected as Shopper Marketer of the Year at Mars, Inc for her efforts to restage the IAMS brand, and spent time at General Mills working on iconic brands such as Chex Mix, Big G Cereals, Hamburger Helper, and Yoplait. Her experience spans consumer activation, P&L management, multi-cultural marketing, and product innovation. Katie also spent time in advertising before making the transition to CPG and retail.
Katie received her MBA from the Wisconsin School of Business, specializing in Brand & Product management, and now resides in Minneapolis with her husband and two small children. In her spare time, Katie is working to launch a Twin Cities based chapter of the non-profit Impact100 which will benefit under-served communities in the area. She is passionate about the outdoors, hiking, biking, traveling, good food, and experiencing culture outside of the U.S. with the goal of visiting 50 countries by 2030. Most recently, she and her husband travelled to Nepal to make the 10-day trek to Mt. Everest base camp.
