As a strategic and curious marketing executive, Katreena has a 20+ year track record of successfully combining art and science to build and grow brands. Most recently leading the refresh of the iconic 30 year old CommBank brand she was/is instrumental in shifting the momentum of bank’s brand health and reputation.
Katreena is the Executive Manager Brand Strategy at CommBank, where she guides the strategic direction of one of Australia’s most valuable brands and engages 40,000 advocates to bring the brand to life each and every day.
Prior to roles at CommBank in brand, customer strategy and the consumer wealth business, Katreena worked at Crestone Wealth, UBS and ANZ across Asia, the UK, the US and Europe in marketing senior roles defining and leading customer marketing strategies in B2B and B2C and deeply building brand connections and value; refining her craft along the way. She has also worked extensively in M&A and on some of Australia’s largest banking deals defining the purpose and brand strategy for the entities.
A people person, Katreena leads in an empathetic and inclusive way, coaching teams and individuals to think beyond what they currently know and to reimagine what might be next. In her next period of growth as a leader she is looking forward to creating space to better understand her superpowers and building powerful sustainable habits.
Hailing from the Northern Beaches of Sydney with her husband and three children, on the weekends you will find Katreena at Freshwater beach, running along the coast or cheering one of her children on in their many sporting quests.
