Katrina has been a proud member of the Microsoft family for the past 17 years having held various strategic roles where she contributed and witnessed Microsoft successfully transforming its mission to be a leader of digital transformation empowering every person and every organization on the planet to achieve more. Katrina is currently chartered with leading the Microsoft Small & Medium Business Customer Lifecycle & Retention strategy enabling small business to move to the cloud taking advantage of everything the digital revolution has to offer through a scale partner led model. This role involves a high amount of orchestration across various teams to ensure customers access the technology & consultancy they need to thrive.
Prior to this Katrina was leading the Microsoft Australia Surface Hub business successfully launching a brand-new category of product into the Australian market with full accountability for the go to market across channel, sales & marketing including supply chain & inventory accountabilities. In parallel Katrina led the expansion of the Surface channel whilst also leading the Surface Care strategy in Australia. The Care role was a pivotal appointment at a time when Microsoft was just 4 years into building a highly successful hardware business & needed to ensure they met market expectations & supported the customer journey.
This expansive role focused on consumer & commercial across ANZ with a focus on the customer experience both pre-& post sale. Katrina successfully launched world first programmes in market &led several projects.In the year preceding the abovementioned, Katrina spent time in the Enterprise licensing business supporting sales teams on large, complex & highly competitive O365 negotiations as well as held senior roles in the Asia Pacific Operations business based out of Singapore.
Katrina brings a broad & diverse background & experience to any situation & opportunity.
