Kayla Dixon is a marketing leader with a decade of experience driving marketing strategy, integrated campaigns and full funnel programs in fast paced, high stakes environments. Guided by her athlete mentality, she thrives under pressure, leading cross-functional teams, mentoring talent and delivering measurable impact from awareness to business growth.
As the U.S. Integrated Marketing Lead at TikTok, Kayla has spent nearly seven years marketing at the speed of culture. She has led over a dozen national campaigns ranging from $3M–$35M, created TikTok Resumes, built TikTok’s college marketing program from 30 to 400 ambassadors and supported company wide DEI initiatives. Her work has earned her industry recognition, including Ad Age “Marketers of the Year” and AdWeek’s “Brand Collaboration of the Year.” One of her recent favorites was TikTok’s Economic Impact campaign, which spotlighted small businesses thriving on the platform and amplified TikTok’s contributions to U.S. revenue, job creation and growth.
Her career began at LinQuest, a government defense contractor, where she worked in Human Resources before moving into Partnership Marketing at Advertise Purple. In 2018, she joined TikTok to launch and lead its U.S. College program, just two months after the company rebranded from Musical.ly.
A former D1 athlete, Kayla is deeply committed to mentoring current student-athletes on their journey to “career-athletes.” Outside of work, she enjoys traveling, CrossFit, gardening and making handmade 3D birthday cards. She is always exploring ways to blend creativity and curiosity in both her professional and personal life.
