Kayode Bola is a London-based marketing and partnerships leader with over a decade of experience connecting sport, fashion, and youth culture through compelling brand campaigns. Kayode brings a rare authenticity to his work combining lived experience with a sharp commercial and creative instinct.
After beginning his career in insights and data analytics at Universal Music Group, Kayode progressed to Global Manager of Strategic Marketing & Partnerships, where he led high-profile campaigns while building UMG’s footprint in the sports sector across Europe, Africa, the Middle East, and Southeast Asia.
He is currently Director of Partnerships at HYPEBEAST, where he oversees a host of brand partnerships across sports, tech, and lifestyle categories. Beyond his commercial work, Kayode is a committed DEI advocate, having been a founding member of the UMG Black Calendar Task Force and led Black History Month initiatives that brought together athletes, artists, and educators. He is also a content creator with a cross-platform following of over 17,000, with brand partnerships and original content spanning fashion, culture, and marketing.
Holding a degree in Business Economics & Finance from Loughborough University, Kayode sits at the intersection of culture, commerce, and community making him a distinctive voice in the modern sports and brand marketing landscape.
