Kelly Best, CMO, Virgin

An experienced and successful executive within PLCs and start-ups, most recently as Chief Marketing Officer for one of the world’s most iconic brands, developing a global loyalty solution helping 40 Virgin companies to reach 35 million customers.

A high-energy leader building a team of experts across Product, Customer Experience and Marketing. Skilled at scaling teams, thrives in dynamic rapid growth businesses and is passionate about building inclusive cultures where teams are developed, supported and get to have some fun along the way.

Kelly Best

NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

APPLICATIONS FOR THE GLOBAL FELLOWSHIP PROGRAM 2026 ARE OPEN

Applicants may apply to EITHER cohort regardless of country of residence, but must commit to attend both Residential dates & the Virtual day of their chosen cohort. Attendance is mandatory and a condition of acceptance onto the program.

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