Kelly Megel is the Senior Vice President and Head of Marketing for True Value. Her responsibilities are to manage the Marketing, Communications, & PR teams for the organization which translate to both B2B and B2C efforts. Not only is she helping to rebuild an iconic and classic brand, but developing platforms, programs, and services to support 4500+ small-business owners build their businesses and communities every day.
Her past experiences include managing blue-chip brands like Oreo, Chips Ahoy!, Flintstones, Pearle Vision, and most recently, Discover Financial Services, where, as VP of Marketing she managed the Brand Team, Media Team, Sponsorships and The Brand Creative Group (the internal agency).
Her specialties include strategy and positioning, data-driven media and marketing management, ROI/Measurement, and developing creative that drives the business.
Kelly is currently a member of the Executive Club of Chicago, where she serves on the Membership Committee. She founded the first ever Working Moms Group for Discover, is an Effie Judge, and is a member of both Chief and the CMO Collective. She previously served on the Board of Directors for the Integrated Marketing Communications Council, the Board of Directors for the Chicago Advertising Federation, and the Verizon Advisory Board. Additionally, Kelly was recently a recipient of the Crain’s Chicago Business Top Marketers to watch in 2021 award.
Kelly is a Michigan State University alum and is currently a student of Northwestern/Kellogg’s Executive MBA program, where she serves as the Cohort Ambassador and is on the Executive Speaker Committee and the DE&I Committee.
Kelly enjoys audiobooks, dancing in her kitchen with her kids, never turns down the chance to try new things and is always looking forward to her next adventure.
