Kim has a rich background in Direct Acquisition and Marketing Communications, starting her career with the Westpac Group in NZ, managing the Youth, Tertiary and Starting-out customer segments.
Kim transitioned to Australia in 2006 and after a contract role with CommInsure, found a home at Optus. During her 7 year tenure at Optus, Kim worked across numerous special projects, including managing the widely anticipated launch of the iPhone 4 in 2010 and leading the Direct Acquisition team with strong emphasis on return on investment using performance media. During her time managing the Direct team and later Optus’ ‘Family’ segment, Kim managed all major Broadband, Telephony and TV campaigns, whilst also being responsible for Optus’ cross-sell campaigns.
Combining her love of Marketing Communications and Media Analytics, Kim joined OMD in July 2013 as National Head of Performance. In this role she manages a diverse portfolio of Performance clients including Bose, Virgin Money, eHarmony, Ancestry and the Thorn Group. Managing 16 media specialists, including Trading, Digital and Business Management teams, Kim has thrived in the dynamic culture of a media agency. Kim also acts as a data and analytics consultant across all other OMD clients, with a focus on improving media efficiency and ultimately business performance across OMD’s varied client base.
