Kinga Papp is an award-winning marketing leader with 15 years of global experience, driving brand and commercial growth through bold initiatives. She has led high-impact projects for brands like Domain, Koala, ALDI, eBay, Expedia-owned HomeAway, Three Mobile, GSK, P&G, and T-Mobile, working across ANZ, APAC, the UK, the US, and Europe in both in-house leadership and top creative and media agencies.
She’s currently Head of Group Brand and Advertising at Domain Group, one of Australia’s biggest real estate tech companies. She leads group brand strategy, advertising, brand media, sponsorships, partnerships across 14 B2C and B2B brands and runs the in-house creative agency.
Her career blends business acumen, brand strategy, a journalism master’s, and data analytics expertise, shaping her into a strategic, commercially minded marketer passionate about creativity, culture, and challenger brands.
She has a proven track record of impact, from delivering double-digit revenue growth at Koala to playing a meaningful role in Expedia’s $3.9bn HomeAway acquisition. She’s also the author of the ALDI Long-Term Effectiveness Grand Effie.
Kinga brings optimism, energy and a dash of humor to every situation. A ‘hype girl’ for clever and kind people, she is passionate about helping others—especially women—find the courage to go off the beaten track.
Born in communist Hungary, raised by a powerhouse single mum, and now a citizen of three countries, she brings a global mindset and challenger mentality to everything she does. A polyglot and world traveler (62 countries and counting!), she thrives on adventure, learning, and connection. When not leading marketing projects, she’s dancing at street parties with her toddler, taking tech courses, or swims in the ocean – often all in the same weekend.
Kinga Papp, Head of Group Brand and Advertising – Domain Group
