Kuppy Sampale is a seasoned brand marketer with over 15+ years of experience spanning healthcare, consumer packaged goods, and lifestyle brands. She has shaped some of the world’s most beloved brands such as Capri Sun, vitaminwater, and Suave while at Kraft Foods, The Coca-Cola Company, and Unilever.
As a Global Brand Director at Pernod Ricard, she currently leads global brand strategy, advertising, innovation, and experiential marketing to fuel growth and build brand love. A dynamic and imaginative marketer, Kuppy is known for blending creative vision with analytical rigor to deliver powerful results. She thrives on crafting brands that resonate in today’s fast-moving culture while creating positive impact.
Over her career, she has launched category-disrupting products, revitalized legacy billion-dollar brands, and led cross-functional teams through large and small scale brand acquisitions. Passionate about fostering inclusive, collaborative, high-performing teams, Kuppy is committed to mentoring the next generation of marketers.
Kuppy holds an MBA from the University of Chicago Booth School of Business and a BSE in Biomedical and Electrical Engineering from Duke University, grounding her creativity in strong strategic and analytical foundations.
Based in New York City, Kuppy brings curiosity and joyful energy to everything she does. She loves traveling, singing 90s hip-hop, cheering on the Duke Blue Devils, and exploring the city’s best bites. One of her favorite NYC memories is marching in the Macy’s Thanksgiving Day Parade with none other than the Kool-Aid Man. Oh yeah!
