Lahnee White is Chief of Digital Businesses and Group Marketing at G’day Group, Australia’s largest regional tourism business with more than 330 properties nationwide.
In this role, Lahnee is responsible for both the strategic and commercial leadership of the Group’s key digital businesses—G’day Parks, WikiCamps and Bookeasy — alongside oversight of the Group Marketing function. She leads the end-to-end performance of these businesses, including growth, product innovation, platform development, customer experience, sales and marketing.
Her marketing remit includes digital marketing, brand, PR and corporate communications, personalisation, customer service, AI enablement, and marketing analytics—ensuring a connected approach to driving customer acquisition, engagement and loyalty across the Group’s consumer brands: Discovery Parks, G’day Parks, WikiCamps, Bookeasy and El Questro.
Since joining G’day Group in 2022, Lahnee has unified digital and marketing functions to deliver strong commercial outcomes, including record-breaking revenue growth for G’day Parks and the revitalisation of the Group’s brand architecture. She has also led the digital transformation of the Group’s platforms, introduced scalable data infrastructure, and accelerated the adoption of AI to enhance marketing efficiency and customer personalisation.
Lahnee brings more than 20 years of experience as a consumer marketer and commercial leader, including senior roles at Sportsbet—where she was General Manager of Customer Engagement—and at Westpac Group across a variety of marketing leadership positions.
