Larissa is currently Head of Digital Experiences at Tourism Australia. She leads global digital strategy, digital campaign execution and continuous improvement of the customer experience across Tourism Australia’s digital platforms. Larissa helped drive the Digital Transformation program at Tourism Australia, as well as championing technical innovation in campaigns that have been recognised by Cannes, The Webby’s and Skift.
With over 18 years of experience working on globally recognised brands like Nokia, Dove, Qantas, and Coca-Cola, Larissa has a proven track record of delivering engaging digital experiences and exceptional business growth. Having worked in both agency and client-side roles Larissa has a well-rounded perspective of the industry from both sides.
Larissa’s collaborative spirit and passion for diversity are evident from her extensive experience working in global, cross-discipline teams. She’s a natural collaborator and seeks inspiration from her global network of peers, making her a dynamic and inspiring leader. She’s also a firm believer in nurturing young talent, regularly mentoring aspiring professionals as an Alumni Mentor at UNSW Business School since 2018. With her DMs always open, she’s always happy to chat with grads and interns seeking advice.
Outside of work, you will find Larissa chasing after her two children, Nate and Mia, or indulging in her love for great food and wine, often finding any excuse to ditch housework.
