Laura Brady is a senior leader in the UK charity sector with over 15 years’ experience across fundraising, marketing and brand strategy. She is Director of Marketing and Fundraising at Worldwide Cancer Research, where she leads integrated teams across fundraising, marketing, supporter experience, brand and communications.
Laura has led the transformation of the organisation’s brand, digital capability and fundraising model, including a major rebrand, implementation of a cross-org Revenue Operations team and and the development of a more diversified income strategy. Her work focuses on combining powerful storytelling with supporter experience to build sustainable income and deepen engagement with the charity’s mission to fund bold discovery research into cancer.
Known for her collaborative leadership style, Laura is passionate about building high-performing teams and fostering creativity and innovation. She is a trustee of the Scottish SPCA and Scottish Golf Charitable Trust, a member of the WACL Scotland Committee, a Marketing Academy Scholar, and winner of the 2024 Marketing Society Scotland Inspirational Leader of the Year award.
