Laura McNally is Content Director at Autotrader, where she leads enterprise-level content strategy across owned and earned channels within a FTSE 100 environment. She directs a multidisciplinary team spanning content, social, influencer, video and editorial and represents these disciplines on the company’s Consumer Collective Leadership Team. During her time at Autotrader, she has played a significant role in scaling the business’s digital footprint, contributing to 33% growth in average monthly audience sessions over five years. She also led the transformation of Autotrader’s YouTube presence, helping grow the channel from 190,000 to 1.8 million subscribers and strengthening brand credibility in the Electric Vehicle category.
Previously, Laura served as Consumer Marketing Director, co-leading a 45+ team through sustained organisational change and establishing agile operating models that improved cross-functional collaboration.
Before Autotrader, she held global Content and Social leadership roles at Red Bull’s headquarters in Salzburg, shaping international strategy across major markets and partnerships.
Alongside her executive career, Laura completed an MBA with Distinction, grounding her academic work in live commercial challenges.
In 2025, she undertook a three-month solo sabbatical across South-East Asia, using the experience to reflect on leadership, resilience and long-term impact.
She is passionate about building high-performing teams, modernising heritage brands and driving marketing that combines commercial rigour with cultural relevance.
