With over 25 years’ of blue chip strategy, digital and marketing experience, Leisa is passionate about ensuring audiences are at the heart of all business decisions.
Leisa has a strong track record in leading teams and developing a vision anchored in a deep understanding of the customer. She applies this experience to her current role as Director of Audiences for the ABC, where the team work closely with content makers to implement the ABC strategy and help audiences discover great Australian content, across the whole of the ABC’s operations. The ABC Audiences division, is made up of the following teams – marketing, internal creative and media, social strategy, enterprise design, audience planning & support and audience data & insights.
Leisa is a brand and experience (Cx) evangelist, who prides herself on always putting customers at the heart of key decisions. Leisa has previously worked for large, generally global organisations at a Director level, from P&G to the Coca-Cola Company, and has led some of Australia’s largest new product launches and marketing campaigns.
