Lindsey Patterson serves as the Director of Brand Marketing for Magnolia, a home décor and lifestyle company owned by Chip & Joanna Gaines. In this role, Lindsey leads owned and paid marketing for Magnolia’s growing ecommerce business as well as responsible for driving visits to Magnolia’s flagship location at the Silos in Waco, TX.
Prior to joining the Magnolia team, Lindsey worked in advertising as an Account Supervisor. Most recently, at Wieden + Kennedy in Portland, OR., leading strategy and execution for experiential marketing campaigns for KFC US. The work she was most proud of leading during her time there was work that pushed boundaries and made headlines. Work such as creating a Colonel Sanders dating simulation game, introducing the first ever virtual influencer Colonel Sanders, and collaborating with Crocs on a pair of limited edition clogs that sold out in under an hour.
Alongside her professional career, Lindsey and her husband, Jake started their own restaurant in their hometown of Waco, TX in September 2020. Yaki Texas Teriyaki sells rice boxes with Texas BBQ smoked meat options out of a renovated former Sonic Drive-In. Yaki’s mission is to be able to provide healthy, filling meals fast and at a low cost to the city of Waco.
When Lindsey isn’t working, she can be found taking her energetic Catahoula Leopard dog, Dolly on long walks, enjoying new podcasts or supporting the Baylor Bears college football team this Fall.
