With over 18 years of experience across Creative Agency and Marketing roles, Lisa has amassed a diverse skill set and a track record of success. Currently serving as the Head of Advertising at ALDI, Australia’s prominent challenger retailer, Lisa oversees ca[11:21] Melhuish, Jenny (NB AUS/DMARK) is responsible for ensuring our brand shows up in distinctive and relevant ways to drive brand growth. Notable achievements at ALDI include securing the Mumbrella TV ad of the year for ‘You Can’t Overcook Christmas’ and multiple Effies awards for Christmas and ‘Shop ALDI first’, along with the Grand SIREN award for Special Buys ‘It’s special you can buy’ radio campaign.
Prior to her role at ALDI, Lisa spent 8 years at DDB Sydney, where she managed high-profile clients such as McDonald’s Australia and Volkswagen. In this capacity, she led client relationships, spearheaded strategy development, and ensured the timely and budget-conscious delivery of campaigns. Standout projects include the launch of McDonald’s Create Your Taste Menu and the McDonald’s All Day Breakfast campaign, featuring the Sleepwear clothing range.
Lisa’s career journey began as an AFA Graduate at Grey Healthcare, followed by a tenure at Clemenger BBDO, where she worked on accounts including Vodafone, Virgin Australia, and Johnson & Johnson. Described as a rare find, Lisa’s infectious positivity, energy, and passion enable her to motivate and extract the best performance from her team. Committed to continuous growth, she has completed a Marketing Week mini MBA in Marketing and holds dual Bachelor’s degrees in Business (Marketing Major) and Communications (Advertising Major).
Beyond her professional endeavours, Lisa is a dedicated mother of three and a supportive wife to her university sweetheart. She remains active in sports, transitioning from soccer player to soccer mom, while also contributing to her Blue Mountains community through initiatives such as an annual Rural Fire Brigade fundraiser and providing meals for new mothers.
