Lisa is an experienced marketing leader with particular expertise in high growth acquisition, scale-ups, digital technology and branding. Her experience spans high growth companies in technology, telecommunications, financial services, automotive and travel including brands such as amaysim (Optus), Tyro, Aussie Home Loans, CMC Markets, Hyundai, Tourism Tasmania, Bankwest, Volvo and LG.
Lisa led the rebrand for Tyro and was involved in the rebrand to revive the iconic ‘We’ll save you’ tagline for Aussie Home Loans, as well as new model launches for Hyundai and the rebrand for CMC Markets in Australia.
Lisa was appointed to the Engineers Australia board in October 2021 and is an advisory to Advanced MBA students for the University of Technology Sydney.
Backed by a Master of Business in International Marketing, a Master of Business Administration, and the Australian Institute of Company Directors (AICD) Company Directors Course, Lisa has more than 18 years’ experience client and agency-side spanning both B2C and B2B marketing, covering the full spectrum of marketing channels.
In her spare time, Lisa runs her own responsible travel NFP, 10 Pieces, which encourages travellers to pick up 10 pieces of litter, partnering with global adventure travel companies, including Founding Partner, World Expeditions. Lisa was named a ‘Hero of Travel for 2018’ for the initiative and her work by The Sydney Morning Herald.
Lisa is also an avid traveller, having visited 120+ countries, speaks fluent French, and is a bit of an adventurer enjoying rock climbing, ice climbing, caving, diving and hiking.
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