Lizeth is the Chief Marketing Officer at We Are All Human Foundation. She has a strong background in digital marketing, advertising, and communication strategies for social causes. At the We Are All Human Foundation, she quickly escalated and continues to play a key role in developing the Hispanic Star brand as a symbol of unification and empowerment for Latinos, as well as growing the impact of the We Are All Human Foundation that is devoted to equity, diversity, and inclusion.
Lizeth has spent the last 15 years in the marketing environment in the private and public sectors. She has collaborated with the most important advertising agencies in Guadalajara, Mexico, by helping grow digital brands. In 2018, she moved from the private sector to the public sector by leading the digital strategy in the biggest independent political platform in her home state in México. This platform pushed 14 independent federal and local candidates; Lizeth’s role was crucial as, with no monetary resources, it was the most visible political campaign in the country at the time.
Lizeth was also a communications and marketing mentor for 16 candidates in Cali, Colombia, in 2021. She is regularly invited to give university classes and participate in panels about communication, marketing, and design for social causes.
