Lucie is Chief Investment Officer at Spark Foundry Australia where she leads a team of 55. She is a member of the National Leadership Team and the Publicis Investment Council. She is an analytical thinker and an expert in navigating the media market, leading investment strategy for all Spark Foundry clients including Toyota, Westpac, Allianz, J&J, Arnott’s and Expedia Group.
Lucie has significantly expanded her team over the past few years and her leadership style and team culture has led to exceptional talent retention levels and agency happiness scores. She prides herself on championing excellence, consistency and sustainability in Spark Foundry’s investment product, which has delivered superior client business outcomes alongside significant new business wins.
Outside of her day-to-day, Lucie is a mentor for several of the industry’s female talent. She strives to inspire, develop and guide, ultimately playing her part in eradicating gender bias and discrimination.
Lucie began her career in London as a TV buyer at a time when wellbeing and “bringing your whole self to work” were not prioritised. As a leader now, she ensures that they are. A qualified Mental Health First Aider, Lucie ensures that health and happiness are a focus at Spark, building working environments that are collaborative, supportive and inspiring. Lucie fosters a culture of trust, kindness and transparency, believing that these behaviours serve to make this industry a healthier and happier one.
In 2021, Lucie was named in Campaign Asia Pacific’s “40 under 40” Emerging Leaders. In 2023 she was named Planner / Buyer of the Year in B&Ts Women in Media Awards, and number 18 on Media Week’s Media Agency Power list. Outside of her career, she is a wife, a mum of two young children, a runner, and a lover of cheese, wine and being outdoors.
