Luke’s a seasoned executive with over 25 years of experience spanning a wide range of industries from finance to FMCG and everything in between. Over that time, he’s led large-scale transformation projects and founded successful fintech startups – working at the intersection of business, marketing, media, data, and technology. Luke serves as a non-executive director / board advisor for multiple businesses and currently acts as a fractional CMO for a major utility company.
Luke co-founded AFFINITY, a pioneering growth accelerator consistently named by WARC100 as one of the world’s most effective agencies. Now, as Group CEO, he’s stepped away from day-to-day operations to focus on AFFINITY’s strategic vision and the development of new technology ventures. Celebrated for pioneering the use of big data in marketing and business applications, Luke’s authored over 70 award-winning marketing effectiveness papers, recognised both locally and internationally.
Throughout his career, Luke’s been honoured by ADMA with a Lifetime Achievement Award – the Jon Clarke Award for Most Outstanding Contribution to the Industry, reflecting his efforts to make marketing more effective and accountable. A sought-after speaker, he’s appeared at global forums like SXSW (USA) and IPA Eff Week (UK), as well as local events including Mumbrella 360 and ADMA Data Day.
Over the years Luke’s regularly guest-lectured for ADMA, AANA, and others, sharing his expertise in technology transformation and marketing effectiveness. In 2023, Mediaweek named him one of the Top 50 Most Influential Leaders in the industry, and he’s proud to be a Fellow at the UTS Business School.
