Luke Farrell, previous Executive Manager, Marketing Operations and Partnerships – NRMA Insurance (IAG)

Leading a team responsible for business excellence and IAG’s suite of marketing partnerships, Luke brings a blend of commerciality and accountability to his role. With a diverse background in finance and supply chain before transitioning to marketing, Luke offers a distinctive perspective on the integral role marketing plays
within a company. As part of the leadership team for the broader Customer Experience and Marketing team, his responsibilities extend to budget management, agency relationships, and ensuring the overall efficiency of the division.

Luke’s ability to build and maintain strong relationships with key stakeholders has been instrumental in achieving business objectives and driving long-term success. His strategic vision and innovative approach have consistently delivered positive results, making him a trusted and respected leader within the
organisation. His love of complicated problems has made him a go-to for complex projects within the business.

Luke is committed to accountability and the development of his team members. He believes in fostering a culture of continuous improvement and empowering others to achieve their full potential. His leadership style emphasises collaboration, mentorship, and the importance of personal and professional growth. Luke’s
dedication to developing others has led to the successful implementation of various training programs and initiatives that have significantly enhanced team performance and morale.

Originally from Ireland, Luke has been calling Australia home since 2011. He lives in Sydney’s Inner West with his wife and their two young girls. When time permits, he enjoys attending gigs, playing a round of golf or catching up on a variety of sports.

Luke Farrell Headshot

NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

APPLICATIONS FOR THE GLOBAL FELLOWSHIP PROGRAM 2026 ARE OPEN

Applicants may apply to EITHER cohort regardless of country of residence, but must commit to attend both Residential dates & the Virtual day of their chosen cohort. Attendance is mandatory and a condition of acceptance onto the program.

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