Lynn Casey is a highly sought after trend expert, consumer scientist, brand builder and futurist committed to helping industry-leading organizations unlock the deep human insights that inspire innovation.
She is driven by the belief that critical analysis of human culture, behavior, and trends, through the power of storytelling, can help uncover the strongest brand narratives, and ensure the biggest leaps.
In an industry where trends can be fleeting and predictions highly unreliable, Lynn’s is that one distinct voice that cuts through the chatter of opinion to deliver real, actionable insights to her clients. By uncovering their unique narrative, Lynn inspires companies including Facebook, Instagram, StockX, Fox Entertainment, Conde Nast, Mattel, Coty, Sephora, General Mills, and Coca-Cola to see their products differently and make marketing decisions informed by authentic, emotional customer stories of experience and desire.
An in-demand speaker and executive mentor, Lynn has been a highly respected business and brand consultant working on both the agency and client-side for over 20 years. Drawing from deep insights across the marketing spectrum – from decoding Gen Z to inspiring technology and beauty brands alike, – she lights up the room as a charismatic speaker and in-demand conference panelist. Lynn also shares her insights on trends and innovation in articles, the Shine Scout blog, trend reports, and signature workshops for CMOs.
Her work consistently inspires new stories, new brands, and new products. Lynn is based in Los Angeles with a generous sprinkling of New York City.
