Lynne is a CMO with over 20 years of marketing leadership experience with some of the UK’s most well-known consumer brands including telco, technology and retail. She specialises in marketing strategy and planning, change management and brand development. She has a track record of creating and growing successful new marketing functions, alongside launching new consumer propositions to market.
At Hotel Chocolat, Lynne leads the marketing function in the UK, covering all aspects of the marketing mix including NPD and category strategy, brand strategy, advertising, digital performance marketing, retail marketing, CRM, loyalty and PR. She has successfully grown the brand for three consecutive years. In addition, she leads the direct to consumer brand in the US. She is also one of the business leads on the gentle farming programme for cacao farmers based on nature positive techniques developed on the business’ own model cacao farm in Saint Lucia.
Lynne is passionate about developing future marketing talent having launched a marketing skills programme at BT and has established a Marketing Growth Programme at Hotel Chocolate.
Lynne Ormrod, Chief Marketing Officer, Abbott Lyon
