Maddie Jahnke is a dynamic marketer at the forefront of brand innovation and digital transformation. With a passion for uncovering the magic at the intersection of brand, cx, digital, insights and media, Maddie has earned a reputation for crafting impactful marketing solutions that tackle business challenges head-on.
Currently Head of Light Spirits, Digital & Insights at Pernod Ricard, the world’s second-largest spirits and wine company, Maddie orchestrates regional marketing strategies for a prestigious portfolio of Vodka, Agave, Gin, Rum, and Liqueurs encompassing iconic global brands Absolut, Altos, Malibu, and Kahlua. She also spearheads digital marketing and consumer insights across the Pacific region for the broader wine and spirits portfolio.
Prior to Period Ricard, Maddie played instrumental marketing leadership roles in shaping brand narratives, media strategies and sponsorship initiatives at heartland Aussie brands Holden and Medibank. However, her roots in the industry trace back to her formative years at the independent full-service agency, Cummins & Partners. Here, she honed her craft and gained invaluable insights into the principles of advertising, delivering innovative campaigns for brands including Asahi, Vodka Cruiser, Jacob’s Creek, Jeep, and Tennis Australia.
At the heart of Maddie’s leadership philosophy lies a commitment to driving positive and lasting change. She is known for her bold and visionary approach, always pushing the limits to leave an indelible mark. Yet, what truly fuels her passion is the opportunity to nurture talent and cultivate cohesive, passionate teams dedicated to pushing the boundaries of possibility.
