Maddy Vacher is Client Partnerships Director at Barrows Connected Store. Maddy leads the strategic growth and execution of complex retail media programmes for some of the UK’s most influential retailers, including Tesco, John Lewis and Waitrose. A results-driven marketer and people-first leader, she has built a reputation for building high performing teams who are shaping the future of retail media.
Known for combining strategic thinking with a hands-on approach, Maddy leads cross-functional teams across technology, creative and operations to deliver innovative, customer-centric retail solutions that deliver enduring value for both brands and retailers. Maddy believes that people are the beating heart of the marketing industry, she is deeply committed to fostering a culture of courage, vulnerability and empathy, one in which individuals are truly empowered to grow and succeed.
Entrepreneurial by nature, Maddy also founded and scaled her own fashion business, delivering consistent year-on-year growth and securing global recognition.
Maddy is often found on woodland walks with her beagle, or hosting teddy bear tea parties with her daughter, Mila.
