Marcus is responsible for imagining what the future KFC menu should look like, and then making it a reality across 900+ stores in the UK & Ireland.
In his role as Senior Brand Manager for Innovation, he identifies the brand’s future growth priorities and leads a cross-functional team on product ideation, concept development and consumer validation. Against a backdrop of a rapidly changing customer preferences and behaviour, Marcus uses a combination of insight and creativity to deliver a pipeline of distinctive innovation which fuels business growth and brand consideration. Recent successful product launches include new Twister Wraps and the I Love You Bacon Burger – with the best yet to come!
Prior to KFC, Marcus spent four years at Unilever where he held a variety of brand management roles in the Beauty & Personal Care business, working on brands such as Lynx, TIGI haircare and Dove. A highlight from his time at Unilever was launching Baby Dove in the UK & Ireland – one of the biggest brand extensions in Dove’s history which won national media recognition for the ‘no perfect mums – just real ones’ launch campaign.
Marcus started his career as a graduate trainee at Engine, cutting his teeth as an Account Executive on Radox, Bupa and Santander in WCRS.
Outside of work, he can be found on a spinning bike planning to open a pop-up concept restaurant.
