Marina has recently been promoted to Marketing Director for Lancome & Clarisonic (August 2015). Previous to this her role was managing the make-up and skincare portfolio for Yves Saint Laurent Beauty in the UK and Ireland. She is responsible for defining and leading implementation of marketing plan with a consumer-centric approach, simplifying product offering, maximising link-sale and working closely with international teams to influence global vision and strategy. Passionate for retail, she has pioneered a new Make-up Artistry Programme in the UK to address competitive landscape and gain edge versus other brands – a project that has now been rolled-out globally.
Prior to this, Marina spent 4 years building her fragrance expertise, working first on Giorgio Armani and then on YSL fragrance portfolio. Her strong knowledge of the industry allowed her to build a new business model for chains and department stores with a tailored product offer and without compromising the image of the respecting luxury couture brands, re-engaging consultants and developing optimal media investment.
